Our Success Stories

Over the course of 32 years, AMG played a crucial role in transforming the Halloween costume industry and helping Rubies become the world’s largest Halloween manufacturer. Through effective marketing and retail partnerships, AMG establish Rubies as a dominant force in the global costume market.

Since WaterWipes' U.S. launch in 2013, AMG has been its exclusive North American sales partner, driving robust sales growth through the execution of WaterWipes strategic marketing initiatives, managing retailer relationships, analytics, and consumer insights, helping WaterWipes become the top-selling premium baby wipe in the U.S. market.

Since 2021, AMG has been pivotal driving Else Nutrition's impressive U.S. growth, during which time Else has secured its place on the US stock exchange. AMG's success in executing their strategic branding initiatives, management of retail partnerships, and consumer education has been instrumental at helping Else become a leader in plant-based infant nutrition.

AMG began with Humble Brands in 2021 and has experienced significant growth in the U.S. market driven by its focus on sustainability, simple ingredients, and eco-friendly packaging. AMG’s deep understanding of consumer trends and retail strategies has played a key role in positioning Humble as a leading brand in the natural deodorant and personal care space.