Our Process
Our leadership team has over 100 years of experience in building brands in North America. Our team works effectively analyzing business insights and opportunities through syndicated data and category management. We understand merchandising and have the knowledge to assist your team in brand creation, product inspiration and packaging that will best meet the retailer’s strategies and maximize shelf presence, sales, and profitability. We promote transparency, honesty, and integrity with our brand partners and retailers. We work collaboratively with all facets internally and externally with our customers.
Onboarding Brands
UNDERSTAND BRAND'S LANDSCAPE
The AMG team seamlessly onboards new brands by tailoring strategic solutions, integrating data-driven insights, and fostering strong partnerships to drive growth and maximize brand potential within our portfolio.
COMPETITIVE ANALYSIS
We will conduct comprehensive competitive analysis by evaluating market trends, identifying key competitors, and leveraging data insights to inform strategic decisions that enhance brand positioning and drive growth.
COLLABORATIVE MARKET STRATEGY
A key to our success is how we collaborate closely with brands to develop a tailored Go-to-Market strategy, combining market insights, innovative tactics, and clear objectives to drive successful product launches and sustainable growth.
Plan Execution
DEVELOP CUSTOMER SPECIFIC STRATEGIES
We partner with brands to create targeted,
customer-centric Go-to-Market strategies, utilizing data insights, market segmentation, and tailored messaging to maximize engagement and drive conversions across key customer segments.
CUSTOMIZED PRESENTATIONS
AMG will assist in crafting compelling, customized deliverables, including presentations, messaging, and visuals, ensuring alignment with customer needs and maximizing impact for successful engagement and conversion.
MEET IN COORDINATION & MANAGEMENT
AMG manages customer meetings for brands, coordinating schedules, preparing tailored presentations, and facilitating discussions to ensure strategic alignment, foster relationships, and drive actionable outcomes for brand success.
Managing the Plan
ITEM MANAGEMENT
Our support team efficiently manages the item setup process post-customer buy-in, coordinating product details, logistics, and timelines to ensure seamless integration, timely delivery, and smooth launch for brand success.
ANAYLYZE THE DATA
We will analyze sales data using a range of
advanced software tools, providing actionable insights that drive informed decisions, optimize performance, and accelerate growth for our brands.
ADJUST & ADAPT BASED ON DATA
We leverage sales data analysis to identify trends, adjust strategies, and optimize tactics, ensuring brands stay agile and responsive to market shifts, maximizing growth and performance.
