Retail experts that deliver results
Building strong relationships between suppliers and retailers since 1988
Why Active Marketing?
With 34+ years of experience in managing relationships between suppliers and retailers we thrive in developing key strategic partnerships to assure success and sustainable business growth. AMG is very selective in the brands we partner with.
Our small number of distinctive brands allows us to give our full attention every day. The traditional broker model promises you equal coverage, but it’s easy to see that there’s not enough time in the day for an organization to have the brand knowledge or the time to represent each brand equally when the line list contains more brands than they can handle.
That’s why we created our broker model, which has proven to fulfill the unmet needs of our retailer partners, allowing focus for continuous growth. When successful, our brand partners, and AMG grow.
Win/Win.
RELIABILITY
AMG ensures your product's success by operating as an extension of your team, earning trust.
RELATIONSHIPS
With 36 years of experience, AMG builds strategic partnerships for sustained growth and success.
LEADERSHIP
With 100+ years of experience, AMG analyzes insights and opportunities through data and category management.
INNOVATION
We assist with brand creation, product inspiration, and packaging to maximize sales and shelf presence.
INTEGRITY
We prioritize transparency, honesty, and integrity, collaborating closely with partners, retailers, and customers
RELIABILITY
AMG ensures your product's success by operating as an extension of your team, earning trust.
RELATIONSHIPS
With 34 years of experience, AMG builds strategic partnerships for sustained growth and success.
LEADERSHIP
With 100+ years of experience, AMG analyzes insights and opportunities through data and category management.
INNOVATION
We assist with brand creation, product inspiration, and packaging to maximize sales and shelf presence.
INTEGRITY
We prioritize transparency, honesty, and integrity, collaborating closely with partners, retailers, and customers
Brick & Mortar Retail
• Headquarter sales and strategy
• Business intelligence through syndicated data
• Account management support
• Forecasting and order management
• Competitive analysis
• Merchandising
• Product Development
Digital Commerce
• Full-service account management
• Listing optimization
• Advertising management
• Product detail/brand store development
• Operational solutions/3rd party fulfillment
SUCCESS STORY
Humble Brands
AMG began with Humble Brands in 2021 and has experienced significant growth in the U.S. market driven by its focus on sustainability, simple ingredients, and eco-friendly packaging. AMG’s deep understanding of consumer trends and retail strategies has played a key role in positioning Humble as a leading brand in the natural deodorant and personal care space.
SUCCESS STORY
Else Nutrition
Since 2021, AMG has been pivotal driving Else Nutrition's impressive U.S. growth, during which time Else has secured its place on the US stock exchange. AMG's success in executing their strategic branding initiatives, management of retail partnerships, and consumer education has been instrumental at helping Else become a leader in plant-based infant nutrition.
SUCCESS STORY
Water Wipes
Since WaterWipes' U.S. launch in 2013, AMG has been its exclusive North American sales partner, driving robust sales growth through the execution of WaterWipes strategic marketing initiatives, managing retailer relationships, analytics, and consumer insights, helping WaterWipes become the top-selling premium baby wipe in the U.S. market.
SUCCESS STORY
Rubies Costumes
Over the course of 32 years, AMG played a crucial role in transforming the Halloween costume industry and helping Rubies become the world’s largest Halloween manufacturer. Through effective marketing and retail partnerships, AMG establish Rubies as a dominant force in the global costume market.
WHAT OUR CLIENTS SAY
“Active brings enthusiasm, can do attitudes, and collaboration to the table every day.”
Lindsay Martin, Regional VP, North America / WaterWipes
WHAT OUR CLIENTS SAY
“Active...propelled our brand from a startup into the current scale phase.”
D.J. Tanner, VP of US Retail / Else Nutrition
HERE’S WHAT OUR CLIENTS HAVE TO SAY
“Active brings know-how and provides strong guidance as we navigate our growth initiatives”
- Chelsie Hodge Founder & CEO Blender Bites Inc.
RELIABILITY
![shutterstock_2450027793 [Converted]_Reliability.png](https://static.wixstatic.com/media/8cb005_8a297586f3b44fe4b4a448a0515d6ac0~mv2.png/v1/fill/w_77,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/shutterstock_2450027793%20%5BConverted%5D_Reliability.png)
RELATIONSHIPS
![shutterstock_2450027793 [Converted]_Relationships.png](https://static.wixstatic.com/media/8cb005_e0abde2233404435ae42f4c170920e5e~mv2.png/v1/fill/w_77,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/shutterstock_2450027793%20%5BConverted%5D_Relationships.png)
LEADERSHIP
![shutterstock_2450027793 [Converted]_Leadership.png](https://static.wixstatic.com/media/8cb005_ce1221c1576e44758acd2730eb106853~mv2.png/v1/fill/w_77,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/shutterstock_2450027793%20%5BConverted%5D_Leadership.png)
INNOVATION
![shutterstock_2450027793 [Converted]_Innovation.png](https://static.wixstatic.com/media/8cb005_204452118fca415ea5b23951c282f8c3~mv2.png/v1/fill/w_77,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/shutterstock_2450027793%20%5BConverted%5D_Innovation.png)
INTEGRITY
![shutterstock_2450027793 [Converted]_Integrity.png](https://static.wixstatic.com/media/8cb005_89ea097d9df8490992305c092a5dbce0~mv2.png/v1/fill/w_77,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/shutterstock_2450027793%20%5BConverted%5D_Integrity.png)